In today’s business environment, advertising machines, as key tools for brand promotion and information dissemination, are becoming increasingly important. For enterprises, understanding the differences between these two types of advertising machines is crucial for effectively allocating budgets and enhancing brand influence.
This article will analyze these differences from three aspects: application scenarios, specification requirements, and cost structure.
Application Scenarios
The application scenarios of advertising machines are closely related to their own characteristics. Indoor and outdoor advertising machines are designed for different purposes, so the places they are suitable for are quite different.
1.1 Indoor Advertising Machines
Indoor advertising machines are mainly used in enclosed and stable environments, where the audience is relatively fixed, making advertising communication more targeted.
Shopping malls, as core areas where consumers gather, have a large flow of people and strong consumption willingness, and indoor advertising machines play an important role here. They are usually placed in high-traffic areas such as mall entrances, near escalators, and central atriums. These advertising machines can not only promote information such as new store openings, special promotions, and exclusive offers but also display mall maps and store catalogs to help shoppers navigate more easily. Data from the International Council of Shopping Centers (ICSC) shows that shopping malls equipped with digital advertising machines have an average 23% increase in customer stay time, which undoubtedly brings more sales opportunities for merchants.
The cinema lobby is also an important position for indoor advertising machines. Before the movie starts, the audience will stay and wait in the lobby, and this period becomes a golden opportunity to attract their attention. The advertising machines in the lobby can promote upcoming movies, concession stand discounts, and even local tourist attractions. Data from the National Association of Theatre Owners (NATO) shows that the audience recall rate of cinema advertising machines is 47% higher than that of traditional posters, which means that advertising information can be more effectively remembered by the audience.
1.2 Outdoor Advertising Machineshttp:Makina sa Advertising sa gawas
Different from indoor advertising machines, outdoor advertising machines need to cope with complex and changeable natural environments, and their application scenarios focus more on public places with large passenger flow to achieve extensive information dissemination.
Bus stops are one of the prime locations for outdoor advertising machines. Commuters waiting for buses form a fixed audience group, and advertising machines can display various information such as local business promotions and public welfare announcements. Data from the Outdoor Advertising Association of America (OAAA) shows that the average daily exposure of bus stop advertising machines can reach 12,000 people, with a very wide dissemination range. Moreover, these advertising machines are usually equipped with anti-glare screens and other functions to ensure clear visibility even in bright sunlight. They can also be integrated with intelligent technology to provide real-time bus arrival information, further enhancing their attractiveness to commuters.
Mga Tugpahanan ug Mga Stasyon sa Railway, ingon nga hinungdanon nga transportasyon nga mga hub, puno sa mga lokal ug langyaw nga turista, ug ang mga makina sa advertising sa gawas adunay hinungdan nga mga epekto sa aplikasyon dinhi. Tungod kay ang mga turista kasagaran adunay medyo taas nga gahum sa pagpalit, Ang mga makina sa advertising dili lamang magpasiugda sa mga serbisyo nga may kalabutan sa pagbiyahe sama sa mga Airlines, Mga Hotel, ug mga kompanya sa pag-abang sa awto apan gipasiugda usab ang mga tatak sa luho. Data gikan sa Airports Council International (Aci) nagpakita nga ang rate sa interaksyon sa pasahero sa mga makina sa advertising sa airport moabut 38%, which is much higher than other outdoor media, and can effectively arouse passengers’ interest.
Specification Requirements
To adapt to different application scenarios, indoor and outdoor advertising machines have obvious differences in specification requirements, which directly affect their performance.
2.1 Display Performance
Display performance is the core of advertising machines for delivering information. Indoor and outdoor advertising machines have different focuses on brightness, contrast, and color accuracy.
In terms of brightness:the light in indoor environments is relatively stable and low in intensity, so indoor advertising machines do not need too high brightness. Generally speaking, a brightness of 300 candelas per square meter (cd/m²) or higher is sufficient to display clearly visible content. For example, in a shopping mall with a uniform lighting system, an advertising machine with a brightness of about 500 cd/m² can present vivid images and text without dazzling the viewers.
In outdoor environments, due to direct sunlight, the light intensity is high, and outdoor advertising machines need higher brightness to ensure that the content is clearly visible, usually requiring 1000 cd/m² or higher. For example, a bus stop advertising machine under the midday sun needs a brightness of at least 1500 cd/m² to ensure that commuters can clearly see the advertising content.
In terms of contrast and color accuracy: indoor advertising machines, due to being in a stable lighting environment, pay more attention to color accuracy to accurately present the original colors of advertising materials. For example, when promoting high-definition movie trailers in the cinema lobby, the advertising machine needs to accurately reproduce the rich and vivid colors of the movie scenes. At the same time, high contrast (usually about 1000:1 or higher) helps improve image clarity, making blacks darker and whites brighter, and enhancing the viewing immersion.
Although outdoor advertising machines also require good color performance, in strong light environments, maintaining the visibility of the content is more important, so they focus more on contrast (usually higher than 3000:1). Even under interference such as sunlight, reflections from buildings and vehicles, high-contrast screens can better distinguish different colors and details. Hinuon, to ensure visibility in high-light environments, some outdoor advertising machines may appropriately sacrifice a small amount of color accuracy. After all, under direct strong light, it is often difficult to pursue the ultimate restoration of colors, and the primary goal is to allow the audience to clearly see the advertising content.
2.2 Structural Design
Structural design is the key for advertising machines to adapt to the environment, and there are obvious differences between indoor and outdoor advertising machines in this regard.
Outdoor advertising machines are exposed to the natural environment for a long time and face various tests such as wind, rain, dust, high temperature, and low temperature. Therefore, their structural design must have strong protection capabilities. In terms of waterproof performance, a shell with excellent sealing performance is usually used, equipped with waterproof gaskets and waterproof vents. Some high-quality outdoor advertising machines have a protection level of IP65 or higher, which can effectively block the intrusion of rain and snow. In terms of dust prevention, a dustproof shell and vents with filtering functions are adopted to prevent dust, sand, and other particles from entering the machine and affecting the operation of components. At the same time, in order to cope with temperature changes in different regions, the shell material needs to have good high and low-temperature resistance to avoid cracking, deformation, and other problems under extreme temperatures. In addition, considering the safety of the outdoor environment, outdoor advertising machines are also equipped with anti-theft locks, anti-tamper screws, and other devices to prevent man-made damage or theft.
Indoor advertising machines are in a relatively mild environment, and their structural design focuses more on the combination of beauty and practicality. The choice of shell materials is more flexible, which can be plastic, light metal, or glass. The design is also more in line with the indoor decoration style. For example, in a modern shopping mall, the appearance of the advertising machine may adopt a simple and fashionable design to integrate with the surrounding environment. In terms of protection level, IP20 is generally sufficient, which mainly prevents the touch of larger objects such as fingers and the entry of a small amount of dust. The requirement for waterproofing is relatively low, and it only needs to deal with a small amount of splashing water that may occur in daily life. Moreover, the installation and maintenance of indoor advertising machines are more convenient, and the structural design will consider convenience, making it easy for staff to carry out maintenance and content updates.
2.3 Heat Dissipation System
The performance of the heat dissipation system directly affects the operation stability and service life of the advertising machine. Due to different heating conditions and environments, the design of the heat dissipation system for indoor and outdoor advertising machines is quite different.
Outdoor advertising machines have greater heat dissipation pressure. On the one hand, their high-brightness displays and internal electronic components generate a lot of heat during operation; on the other hand, under direct sunlight in summer, the surface temperature of the machine will rise sharply, further increasing the heat dissipation burden. In order to effectively dissipate heat, outdoor advertising machines usually adopt a combination of multiple heat dissipation methods. A common one is industrial-grade precision air conditioning, which can accurately control the temperature inside the machine. Even when the external temperature is as high as 35°C or above, it can maintain the internal temperature within the appropriate range of 25-30°C. At the same time, intelligent temperature-controlled fans are also equipped. The fans will automatically adjust the rotation speed according to the internal temperature of the machine. When the temperature rises, the heat dissipation is accelerated; when the temperature drops, the rotation speed is slowed down to save energy consumption. In addition, some outdoor advertising machines also adopt passive heat dissipation methods such as heat dissipation fins to assist in heat dissipation.
Indoor advertising machines have relatively low heat dissipation requirements because the indoor environment temperature is relatively stable, there is no additional heat from direct sunlight, and the heat generated by internal components is also less. Usually, natural air circulation through reasonably designed vents and channels can meet the heat dissipation needs. For some indoor advertising machines with slightly higher power, small low-power fans may be equipped to assist in heat dissipation. These fans have low noise and low energy consumption and will not have a great impact on the surrounding environment. For example, in the office building lobby, with the help of the indoor air conditioning system, coupled with the natural ventilation of the advertising machine itself and small fans, the temperature can be effectively controlled within a reasonable range to ensure the stable operation of the machine.
Machine Cost Structure
The cost of advertising machines is affected by many factors. Due to differences in components, manufacturing, etc., the cost structures of indoor and outdoor advertising machines are also significantly different.
3.1 Component Costs
The component costs of outdoor advertising machines are relatively high. High-brightness displays are one of their core components. In order to achieve clear display under strong light, the LED lamp beads and backlight technology used are more advanced, and the cost is much higher than that of displays for indoor advertising machines. In terms of heat dissipation systems, industrial-grade precision air conditioners, intelligent temperature-controlled fans, and other equipment are more expensive, which also increases the component costs of outdoor advertising machines. In addition, the cost of shell materials with high protection performance, waterproof and dustproof components, and anti-ultraviolet glass is much higher than that of ordinary materials used in indoor advertising machines.
The component costs of indoor advertising machines are relatively low. The display does not need too high brightness, and ordinary LED backlight technology can be used, with relatively low cost. The heat dissipation system is simple, and the cost of vents and small fans is much lower than that of complex heat dissipation equipment for outdoor advertising machines. There is a wide range of choices for shell materials, and low-cost materials such as plastic are widely used. The requirements for protective components are not high, which further reduces the component costs.
3.2 Manufacturing Costs
The manufacturing process of outdoor advertising machines is more complex, and the manufacturing cost is higher. Its shell needs to meet strict waterproof and dustproof standards, and the requirements for sealing performance in the production process are extremely high. High-precision molds and advanced manufacturing technologies are needed to ensure the tightness of the joints. The integration of internal components is also more cumbersome. High-brightness displays, heat dissipation systems, protective devices, and other components need to work together, which has high requirements for assembly accuracy and debugging technology. Any problem in any link may affect the overall performance of the machine, which undoubtedly increases the labor and time costs in the manufacturing process. At the same time, outdoor advertising machines need to undergo a series of strict environmental tests before leaving the factory, such as high and low-temperature tests, waterproof tests, vibration tests, etc. The testing equipment and testing process will also increase the manufacturing cost.
The manufacturing process of indoor advertising machines is relatively simple, and the manufacturing cost is lower. The production of the shell does not require complex sealing treatment, and conventional manufacturing processes can be used. The integration of internal components is less difficult, the matching requirements between various components are not high, and the assembly process is more convenient. Moreover, indoor advertising machines have fewer testing items, mainly basic performance tests, which do not require a lot of testing equipment and time, thus reducing the manufacturing cost.
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