Wall-festar auglýsingaskjáir skera sig úr sem hagnýt auglýsingalausn með því að takast á. Kjarnakostir þeirra eru teknir saman í fimm víddum:
1. Geimnýting: Hámarka rýmisgildi
- Gólf-rýmislaus: Veggfest uppsetning útrýma gólfstörfum, Að gera það tilvalið fyrir þröngt svæði eins og stórmarkaðgang, Skrifstofur, og biðsvæði á sjúkrahúsi án þess að hindra umferð.
- Sveigjanleiki veggs: Samhæft við ýmsar veggtegundir (steypa, Gler, Gipsborð, o.fl.) með réttum sviga/boltum, Virkja dreifing á óhefðbundnum stöðum eins og innréttingum lyftu og geyma glugga til að auka auglýsingar snertipunkta.
- Besta útsýnishæð: Stillanleg til 1.5-1.8 metrar (náttúrulega sjónlínan fyrir flesta), forðast sjónræn þreytu af völdum “Horft niður” við skjár í gólfinu eða “looking up” at suspended ones.
2. Communication Effect: Enhancing Precision and Attraction
- Targeted audience reach: Deployed in high-traffic or stay areas (elevator entrances, catering waiting zones), it targets clear crowd portraits (e.g., office workers in buildings, patients in hospitals) for tailored content.
- Eye-catching dynamic content: Supports videos, carousel images, and dynamic graphics, with user attention 3-5 times higher than static posters (per third-party data) and over 70% more visual engagement.
- Real-time content updates: Remotely updatable via USB, LAN, 4G/5G, allowing quick responses to marketing timelines (e.g., last-minute promotion adjustments) and avoiding the lag of unmodifiable printed materials.
3. Cost Control: High Long-Term Affordability
- Lower hardware costs: Simpler structure (no heavy bases) reduces unit prices by 15%-30% compared to same-size floor-standing displays or video walls.
- Low installation & maintenance costs: Installed by 2-3 people in 1 hour (faster than floor-standing models); daily cleaning only requires wiping the screen, cutting labor expenses.
- Energy efficiency: LED-backlit screens consume 20%-25% less power than traditional LCD floor-standing displays (e.g., a 55-inch model saves nearly 300 yuan in annual electricity bills).
4. Operation & Maintenance: Simplified Management
- Mature remote control: Styður skýjapall/farsímastjórnun fyrir sameinað stjórn á mörgum tækjum (e.g., Höfuðstöðvar Chain Store Uppfæra efni með einum smelli), Engar aðgerðir á staðnum þarf.
- Auðveld greining á bilun: Einföld uppbygging (skjár, Mainboard, aflgjafa) Takmarkar galla við vald/netmál, Greint af venjulegu starfsfólki í gegnum handbækur (Færri bilunarstig en gólfmódel).
- Lengri endingu: Veggfest uppsetning forðast árekstra á jörðu niðri og vatnsskemmdum, útvíkka þjónustulíf eftir 1-2 ár (5-6 ár vs. 4-5 years for floor-standing displays under normal use).
5. Scenario Adaptability: Cross-Industry Versatility
- Smásala: 32-55-inch models boost checkout conversion (convenience store cash registers) and promote shelf products (supermarket aisles).
- Service sector: Reduces consultation pressure (hospitals playing health videos, banks showing business procedures).
- Office/public areas: Replaces bulletin boards (schools for notices) and targets high-end audiences (office elevators for recruitment/ luxury ads).
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